Privacy Policy

This Privacy Policy describes how Cranford Animal Hospital ("we," "us," or "our") collects, uses, and discloses personal information when you visit or use our website, vacapets.com, schedule or participate in consultations, or otherwise communicate with us (collectively, the "Services"). Vacapets is an affiliated entity of Cranford Animal Hospital. Cranford Animal Hospital is the legal entity responsible for the collection and processing of personal information described in this Privacy Policy.

For purposes of this Privacy Policy, "you" and "your" refer to any user of the Services, including clients, website visitors, or other individuals whose information we collect. By accessing or using the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree, please do not use or access the Services.

We may update this Privacy Policy from time to time to reflect changes in our practices or to comply with legal, regulatory, or operational requirements. Any updates will be posted on the Site, and the "Last updated" date above will be revised accordingly.

Information We Collect

We collect personal information only as necessary to provide veterinary-related consultation services, operate our website, communicate with clients, and comply with applicable legal and professional obligations. We do not collect or store personal data simply for browsing vacapets.com. Personal information is collected only when a consultation is scheduled or when a client communicates with us.

Personal Information You Provide

Personal information you provide directly may include:

• Your name, email address, and phone number
• Billing and payment information
• Appointment and consultation details
• Information you choose to share through communications such as email, SMS messages, or intake forms

We may also create internal reference accounts to support our services and maintain professional records.

Consultation-Related Information

Consultation-related information is collected solely for the purpose of providing consultation services, supporting veterinary travel guidance, and maintaining appropriate professional documentation. Consultation data is retained for a period of five (5) years unless a longer retention period is required by law.

Technical and Usage Information

When you visit the Site, we automatically collect limited technical and usage information, such as your IP address, device and browser type, pages viewed, interactions with the Site, and the date and time of access. This information is collected through cookies and similar technologies and is used exclusively for analytics, security, and website improvement purposes.

Cookies and Similar Technologies

We use cookies and similar technologies to ensure proper site functionality, analyze website performance, and improve user experience. You may manage or disable cookies through your browser settings; however, doing so may affect certain features or functionality of the Site.

Third-Party Service Providers

To operate our Services, we work with trusted third-party service providers. These include:

• Stripe for secure payment processing
• Email and SMS platforms for appointment-related communications
• Online scheduling tools for managing consultations
• Vetspire for creating and maintaining internal client reference accounts
• Analytics providers to help us understand website usage and improve performance

We do not purchase personal data, and we do not use advertising, retargeting, or marketing tracking services.

For consultation guidance and AI-assisted tools, we rely exclusively on official public USDA websites as our sole source of regulatory and reference information. No personal data is transmitted to or obtained from the USDA.

How We Use Your Information

We use personal information to:

• Schedule and provide consultations
• Process payments
• Communicate with clients regarding services or appointments
• Maintain professional and internal records
• Improve website functionality and service quality
• Comply with applicable legal and regulatory requirements

Disclosure of Information

We may disclose personal information only as necessary to service providers who support our operations, to comply with legal obligations or lawful requests, or to protect the rights, safety, or property of our business and clients. We do not sell, rent, or share personal information for advertising or marketing purposes.

Data Retention

Consultation-related personal data is retained for five (5) years. Technical and analytics data is retained only for as long as necessary to support operational, security, and performance needs. Data is securely deleted or anonymized when it is no longer required.

Children's Privacy

The Services are not intended for children, and we do not knowingly collect personal information from individuals under the age of 16. If you believe a child has provided personal information to us, please contact us so that we can promptly delete it.

Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices, security, or content of those websites, and we encourage you to review their privacy policies before providing any information.

Security

We use reasonable administrative, technical, and physical safeguards to protect personal information; however, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Your Rights

As a New Jersey–based business, we comply with applicable state and federal privacy laws. You may request access to, correction of, or deletion of your personal information, subject to legal and professional record-keeping requirements.

Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact Cranford Animal Hospital: